Wednesday, 13 August 2014

Challenges Facing the Youth in Today’s Society

Most of the problems facing today’s youth are not restricted to any one ethnic or religious group, but affect young people generally. Most discussions on youth have focussed on issues such as drug abuse, crime, violence, sexuality and poverty. In addition to these, today’s youth are afflicted by new challenges.
These include:
1.     An Identity Crisis: Who am I?
2.     Lack of self confidence and low self esteem: I am worthless
3.     A sense of hopelessness: Where am I   going?
4.     Confusion and ambiguity concerning moral issues: What is right and wrong?
5.     The negative impact of the electronic media: Entertainment?
6.     Competitiveness in education: the uneven playing field: Excellence by whom? Not Me.

Muslim Youth
The Quran and life of the Prophet give numerous examples of outstanding youth.
Islam praised the efforts of the youth in reviving religion through calling to the worship of God and fighting against disbelief as a form of backwardness and corruption.
Indeed the image of Abraham peace be upon him in the Quran is one of extreme inspiration, enlightenment and uniqueness. It is the image of a young man rebelling against his people’s decadent traditions, a young man defying the dominant values of his society even in the form of a tyrant king who claims divinity. His son Ismail inherited these qualities of sincerity in worshipping Allah and sacrifice of everything for His sake, as clear in the story of the sacrifice when his father consulted him upon seeing in his dream that he is to sacrifice him, and he answered with determination and certainty to obey Allah’s command “Oh my father, do as you are commanded, you will find me, if Allah so wills of the steadfast”.
Again, facing the despotism of Pharoah, those who dared to declare their faith were a group of youth who defied Pharoah and joined Moses “And none believed in Moses except some children of hid people because of fear of Pharoah and his chiefs, lest they should persecute them”.
The mission of Muhammad peace be upon him was also one for the youth as the eldest of those who first believed in the prophet was Abu Bakr as Siddiq who was only thirty five years old, and most had not reached the age of twenty, while some were as young as ten such as Ali Ibn Abi Talib.
Because of the prophet’s interest in the youth, it was not surprising that the leader of the Muslim army following his death was Usama Ibn Zayd who was only sixteen years old, and India was later conquered by Mohamed Ibn Al-Qasim who was the same age. Indeed the Prophet peace be upon him said, speaking of the social classification of his followers, that he was supported by the young and poor, and rejected by the old and rich, for the latter are always powers of conservatism while the young and poor are usually forces of change and revival.

The Ideal Youth
One may define the ideal youth as a balanced individual exhibiting a highly spiritual life informed by absolute moral values and whose behaviour demonstrates qualities such as righteousness, honesty, humility and conscientiousness in everything he/she does. In this regard the Quran has reminded us more than once that "A man receives but only that for which he strives; that his endeavors will be judged, and only then will he receive his recompense in full." (Quran, 53:39-41)

Traditional Society
Historically, the older generation has managed to transmit their beliefs, values, traditions, customs, worldviews and institutions to the younger members of their societies. This was achieved largely because of the impact of agencies of socialization, such as the family, religion and the schools. Today the impact of these institutions has been challenged and undermined by new forces, particularly the internet and the television.

Dominant Culture
Is Trinidad and Tobago a “Religious” Society in the truest sense? Is God’s help sought at all times or do we conveniently call on God on special occasions as a mere formality?
In my view, we are witnessing an erosion of traditional systems and institutions. As such the family and religion now have a minimal impact on the average youngster. The values emphasized today include individualism, Godlessness, materialism, secularism and rationalism.
 It is the youth who are encountering the most serious challenge to his/her faith under the impact of godless culture of modernity.
Best minds in our society are not socialized by religious institutions. The emphasis is on competitiveness, academic success, career goals, income and social mobility
 Little or no attention is given to preparing tomorrows leadership. There is no emphasis is placed on critical thinking, problem solving.
We are preparing followers, imitator’s conformists, and not leaders, innovators or problem solvers.
The youth is being asked to give up certain family and social values that were an integral part of their identity, and adopt in its place a sense of self-alienation, and become a self-estranged imitator of everything "modern".

We need to pay close attention to the effects of secularism:  confining the role of religion to the private domain of the individual and creating a dichotomy between "religious" and "worldly," between "private" and "public." It denies religion and its mediating institutions any public function and influence in shaping matters of public policy.

Technology: internet and TV
We are witnessing a phenomenal advancement in technology over the last three decades, and our citizens are experiencing remarkable social and cultural change. This drastic change has generated psychological and social dislocations among many people. Moreover, technology has influenced the way we think about life in general and interpersonal human relations in particular. Certainly, religion should influence all aspects of our life. It regulates our relationship to God and fellow human beings. When religion is made insignificant and is reduced to one among many other forms of cultural expressions, then meaningful existence and interpersonal relationships that are cultivated by its presence are threatened. In its place personal greed and intensified forms of individuation breed self-centered and "first me" individualism. If these tendencies are not kept in check by concern for the well being of others, as taught by religion, it could lead to a self-serving, ego-centered individual.
Television in particular has gone beyond its mandate to assist the family and the school in providing visual aid and education to the young. It has taken upon itself to appeal to the destructive and disintegrative instincts, to provoke greed, unlimited self-gratification, and absence of moral restraint in its young audience.
There is a need for Muslims must to join other religiously minded groups in the agitation for more responsible TV programming and more media coverage of the human condition without the celebration of outrage and obscenities.
Religious groups must create alternate avenues for recreation and social interaction. There should be avenues where spiritual and social activities combine to make the average child a whole human being whose life is directed to God. Adults should ensure that he or she benefits and makes full use of the cultural resources of his or her society. This is a delicate task, and much research and brainstorming need to take place before we arrive at solutions.

Education System
There is need for re-structuring of the education system, so as to minimize competition and rivalry and thereby reduce feelings of marginalization and exclusion among low achievers. Also, there is need for reform of the curriculum so as to include universally desirable values that are necessary for producing well rounded, balanced and useful citizens.
Our present educational system has trivialized religious devotion and relativized moral commitment. Therefore, the youth of today does not have the moral guidance to be able to pursue the right course when faced with a moral dilemma.

Family
The parents, consequently, have to assume an active role in the moral development of their children. They need to become fully involved at every stage in the child's mental growth until he/she attains maturity. This involvement includes learning to communicate with the younger generation through their books and reading materials. Also, there is need for constructive entertainment and personal involvement in the selection of the types of entertainment (whether at home or outside). This is very critical and almost inevitable since there is enormous pressure on the children from outside their home to participate in undesirable activities.

According to the Wall Street Journal (April 6, 1990), on the average American parents spend less than fifteen minutes a week in serious discussion with their children. American fathers spend an average of seventeen seconds per day of intimate contact with their children. In Trinidad and Tobago, the figures may not be significantly better. Let us ponder about the undesirable effects of this trend of parental non-involvement and the absence of suitable alternatives.

In closing, let us recognize that we have a serious challenge on our hands: to ensure that today’s children (tomorrow’s adults) would experience a better world than we are living in today. We should all work towards this objective and not wait for a crisis to occur and then react, let us be prepared. 

BY YAHAYA N.D. KAABA

Monday, 11 August 2014

5 Public Relations Mistakes to Avoid

Customer rants on social media. Toxic petro-chemical spills. Politicians and business leaders behaving unethically. The media generate a 24-hour breaking news cycle of crises that public relations professionals try to mitigate on a daily basis. Sometimes, however, the public relations professionals may actuallymake a bad situation worse. Here are five ways that can happen.
1) Failure to Plan.
Something will go wrong at some point, so every organization should have a plan in place to prepare for situations like severe weather, labor, supplier, financing, mechanical issues, and user-generated content on social media and review sites that may damage their reputations. Whether the crisis situation involves tainted food products, faulty electrical parts, or extremely negative information on Internet and social media sites, organizations failing to prepare initial statements, news releases, and train their spokespeople to deal with these situations will see the crisis spiral out of control and damage their reputations.
2) Failure to Respond Quickly.
Bad situations do not just go away. Closely related to the failure to plan is the failure to respond quickly. Waiting for a problem to go away, or staying silent and hoping the crisis will blow over, only makes the situation worse. There’s a chance the problem may spiral out of control, and the company will be perceived as negligent and irresponsible.
3) Failure to Listen.
Public relations professionals need to be able to empathize and problem solve. When conditions may entail negative outcomes, PR professionals need to know the factual accounts of the incidents and the concerns of those who may be affected by it before they can respond. Companies that don’t respond quickly to crisis situations with information frequently also fail to back-up their words with appropriate actions, like recalling faulty or tainted products, offering refunds, or providing services to injured parties.
4) Failure to Be Transparent.
Honesty really is the best policy. Companies’ reputations tend to suffer when people don’t see them as open and forthcoming. Even worse, if the company doesn’t provide prompt and accurate information, people will turn to other sources. Then, the company has lost the ability to manage their own crisis message. People will believe the company has something to hide. Although the knee-jerk response to a crisis may be to deny it exists, to cover-up potentially damaging information, to shift blame, or to minimize the problem, it is imperative that honesty, candor, and openness are used to help regain the public’s trust.

5) Failure to Collaborate.
There is strength in numbers. When a company deals with a potentially risky, technical, proprietary, financial, or other sensitive problem, all departments should be involved. Further, the company needs to accept the public as a legitimate and equal partner during crisis situations. Without this collaboration, organizations risk worsening the situation … and their profitability.

IHAV PROJECT CONFERENCE 2014: The Experience of Jeanne Kiyiape

IHAV (I Have A Vision for Africa) was the brainchild of Ms. Christabel Ofori, who felt that she had what it takes to transform not just Ghana but Africa as a whole.
What started out as a mere idea in 2012 has grown into a foundation full of passionate young Africans who know that they can transform the economies of Africa.

“You have everything you need to be successful, with focus, commitment, determination and the right attitude.” These were the words of one Mrs. Eva Lokko, a Ghanaian stateswoman and the opening speaker of the IHAV 2014 conference.

Over the four day conference, we the participants had the privilege of learning from several African leaders who have a deep passion for the youth of Africa and who truly believe in our capabilities.
The theme of the conference this year was “Creating an Agribusiness revolution with African youth”, and the youth were definitely there. Hailing from the Gambia, Nigeria, Kenya, Zimbabwe, Cameroon, Botswana, Guinea Conakry and from Ghana herself; the face of Africa was clearly represented.

Aside from gaining momentous insights from our speakers, we also learned plenty from each other as participants and volunteers in the program. The blending of different cultures from the west, east, central and southern parts of Africa exposed us to the massive well of gifts and talents that we the African youth possess. Networking and coming together as a think tank for Agribusiness in Africa birthed many incredible ideas and projects, some of which are already being prepared for implementation. Best of all, we cemented friendships that will serve us well as we work together and present the united face of Africa.

During the conference we discovered that Agriculture in this continent is potentially a great booster to economic growth, and as such; some of the questions we endeavored to answer were:

  • How do we increase awareness of agriculture’s benefits to African youth?
  • What kind of resources do we have in tackling agribusiness?
  •  How do we the youth help farmers increase their yields and productivity using modern tools such as ICT, Media, modern equipment and the like?
  • What methods can we use to show the youth that agriculture and agribusiness is a great form of self-employment and profitability?
With the help of our speakers, we were able to direct our focus to answering those and many other questions, and we realized that the first thing we would need as youth is a change in attitude as to how we perceive agriculture and agribusiness, next we found out that we would need to inform ourselves, do research, know how to write professional proposals and business plans and also the benefits of planting organic foods over Genetically modified versions and how we can increase productivity of the same.

In line with the things we learnt we also toured a number of Ghanaian companies concerned with agribusiness promotion, such as ESOKO which is a company which uses a mobile platform to educate and support farmers by linking them with markets for their goods. I was pleasantly surprised to learn that ESOKO has offices in Kenya as well. We also toured Jekora Ventures Waste Management Services who are into waste management and manufacturing of organic fertilizers, Cottage Italia Industries and a large scale experiment farm which serves to educate on how to grow certain crops, raise animals such as pigs and rabbits and even how o manage a fish pond. It was a truly mind opening experience.
To conclude, I will say agribusiness is an opportunity for Africa’s youth to take up the challenge and improve one of Africa’s oldest economic activities and revolutionizing it to become the giant sector it is meant to be. We have brains, we have hands and we have each other, let’s get to work!


By Jeanne Kiyiape
IHAV PROJECT CONFERENCE 2014 PARTICIPANT